Superbox|Wednesday 22 April
Pitch Experiences is Proud to Partner with CoffeeB
A More Sustainable Coffee Experience
Experience
Pitch Experiences is pleased to announce a new partnership with CoffeeB UK & Ireland, a Swiss‑owned company entering the UK market and a brand rethinking how coffee is enjoyed, with a more responsible approach at its core. This fits naturally with Pitch Experiences’ own values, having previously teamed up with sustainable sports merchandise brands like Bando and Reflo – see here.
Commenting on the partnership, Neil Bailey, CEO of Pitch Experiences, said:
“Pitch Experiences is delighted to partner with CoffeeB as they launch in the UK. Their focus on innovation and sustainability aligns perfectly with our core values and, just as importantly, it’s a great product, something our guests can genuinely enjoy and adds another thoughtful touch to the overall experience in our super boxes, private suites and lounges. We’re proud to be bringing another sustainable brand into the mix to help us deliver an amazing VIP hospitality experience.”
Having tried the product firsthand, Pitch Experiences was among the first to showcase the system ahead of wider release, with machines only now available to purchase and a rumoured limited run of just 500 units. Early feedback has already been gathered from major fixtures including England v Uruguay, England v Japan, the Lionesses v Spain and the Sidemen Charity Match.
CoffeeB’s capsule‑free, 100% compostable coffee system is now part of the Pitch Experiences hospitality offering, already live in their Wembley Stadium and Kia Oval Superboxes. It’s a simple but impactful alternative to traditional coffee systems, removing unnecessary waste while still delivering great‑tasting coffee.
A Natural Fit for Event Days
Coffee plays a key role across the event day, from building pre‑game anticipation to offering a moment of calm during the action and bringing people together after the final whistle.
CoffeeB’s quick, easy‑to‑use system suits the fast‑paced hospitality environments they operate, making it easy to serve quality coffee without disrupting the flow of the experience.
Shared Approach
Quality, simplicity and attention to detail sit at the heart of CoffeeB’s approach, values that align closely with how Pitch Experiences delivers hospitality. The focus is on creating welcoming, effortless environments where every detail is considered.
We’re excited to introduce CoffeeB to our guests and look forward to growing the partnership across more Pitch Experiences spaces in the future.